USA
The 1960s were a time of significant change and growth in the United States. The country was experiencing post-World War II prosperity, and many Americans were enjoying a newfound level of financial security.
However, inflation was also on the rise, and prices for some goods and services were increasing. In this article, we will explore the costs of various items in the 1960s and provide accurate data and sources for each category.
Food
The cost of food in the 1960s varied greatly depending on the type of food and where it was purchased. For example, a pound of ground beef cost around $0.63 in 1960, while a dozen eggs cost about $0.57.
A loaf of bread cost about $0.22, and a gallon of milk cost around $0.49. These prices remained relatively stable throughout the decade, with slight fluctuations due to inflation.
Item - 1960 Price - 1969 Price
White Bread (loaf)
$0.22
$0.25
Ground Beef (per pound)
$0.50
$0.62
Rib Steak (per pound)
$0.79
$1.09
Bacon (per pound)
$0.67
$0.90
Pork Chops (per pound)
$0.55
$0.68
Ham (per pound)
$0.59
$0.79
Chicken (per pound)
$0.29
$0.37
Turkey (per pound)
$0.37
$0.43
Eggs (per dozen)
$0.53
$0.62
Milk (per gallon)
$0.49
$1.10
Butter (per pound)
$0.63
$0.87
Cheese (per pound)
$0.53
$0.73
Apples (per pound)
$0.12
$0.17
Bananas (per pound)
$0.10
$0.12
Oranges (per pound)
$0.11
$0.14
Tomatoes (per pound)
$0.19
$0.22
Lettuce (head)
$0.19
$0.23
Potatoes (per pound)
$0.03
$0.04
Sugar (per pound)
$0.05
$0.06
Coffee (per pound)
$0.70
$0.85
Housing
The cost of housing in the 1960s also varied depending on location and type of dwelling. In 1960, the median price of a new home was around $12,700. By 1969, the median price had increased to around $22,400.
Rent prices also increased during this time, with the average monthly rent for a two-bedroom apartment in a metropolitan area rising from around $100 in 1960 to around $175 in 1969.
Item - 1960 Price - 1969 Price
Median Home Price
$11,900
$20,600
Average Rent (per month)
$71
$108
Transportation
Transportation costs in the 1960s were influenced by the cost of gas, car prices, and public transportation fares.
In 1960, the average price of a gallon of gas was around $0.31. By 1969, the average price had increased to around $0.35.
The cost of a new car in 1960 varied widely depending on the make and model, but the average price was around $2,600. By 1969, the average price of a new car had risen to around $3,270.
Public transportation fares also increased during this time, with the average fare for a bus ride in a metropolitan area rising from around $0.15 in 1960 to around $0.25 in 1969.
Item - 1960 Price - 1969 Price
Gasoline (per gallon)
$0.31
$0.35
Diesel (per gallon)
$0.24
$0.27
Public Transit Fare (per ride)
$0.15
$0.20
Train Ticket (intercity, one-way)
$10.00
$14.00
Taxi Fare (per mile)
$0.20
$0.35
Parking Meter Fee (per hour)
$0.10
$0.25
Automobile Insurance (annual premium)
$96.00
$120.00
New Car (average)
$2,600
$3,270
Used Car (average)
$1,900
$2,430
Education
The cost of education in the 1960s also varied depending on the type of institution and location. In 1960, the average tuition and fees for a private four-year college were around $1,410 per year, while the average for a public four-year college was around $575 per year.
By 1969, the average tuition and fees for a private four-year college had risen to around $2,600 per year, while the average for a public four-year college had risen to around $890 per year.
Item - 1960 Price - 1969 Price
College Tuition (per year, private)
$1,400
$2,800
College Tuition (per year, public)
$243
$484
High School Textbook (per book)
$3.50
$4.25
Elementary School Textbook (per book)
$1.00
$1.25
Pencil (each)
$0.05
$0.05
Notebook (per book)
$0.10
$0.12
Typewriter (portable)
$84.95
$99.95
School Bus (new, 66-passenger)
$12,000
$15,000
School Lunch (elementary)
$0.30
$0.45
School Lunch (high school)
$0.35
$0.55
Entertainment
Entertainment prices in the 1960s included the cost of going to the movies, buying records, and attending live performances.
In 1960, the average cost of a movie ticket was around $0.69, while a new record album cost around $3.50. By 1969, the average cost of a movie ticket had risen to around $0.85, while a new record album cost around $4.50.
Live performance ticket prices also increased during this time, with the average price of a ticket to a Broadway show rising from around $8.50 in 1960 to around $14 in 1969.
Item - 1960 Price - 1969 Price
Movie Ticket
$0.69
$1.00
Live Theater Ticket
$7.50
$11.00
Concert Ticket
$3.50
$5.00
Broadway Show Ticket
$8.50
$15.00
Television Set (21-inch color)
$499.95
$625.00
Record Album
$3.98
$5.98
Paperback Book
$0.50
$0.75
Hardcover Book
$3.50
$4.50
Magazine (per issue)
$0.35
$0.50
Newspaper (per issue)
$0.10
$0.15
Clothing
Clothing prices in the 1960s were influenced by changes in fashion trends and the cost of materials. In 1960, a man’s suit cost around $28, while a woman’s dress cost around $15. By 1969, the average cost of a man’s suit had risen to around $45, while the average cost of a woman’s dress had risen to around $20.
Item - 1960 Price - 1969 Price
Men’s Suit
$65.00
$89.00
Men’s Dress Shirt
$3.95
$5.00
Men’s Necktie
$2.50
$3.50
Women’s Dress
$12.00
$20.00
Women’s Blouse
$5.00
$7.00
Women’s Skirt
$6.00
$10.00
Women’s Stockings (per pair)
$0.89
$1.00
Women’s Shoes
$12.00
$20.00
Men’s Shoes
$13.00
$20.00
Medical
The cost of medical care in the 1960s varied depending on the type of service and location. In 1960, the average cost of a hospital stay was around $58 per day. By 1969, the average cost had risen to around $93 per day. The cost of a doctor’s visit in 1960 varied depending on the type of doctor and location, but the average cost was around $5.
Item - 1960 Price - 1969 Price
General Practitioner Visit
$10.00
$15.00
Specialist Visit
$20.00
$30.00
Hospital Room (per day)
$30.00
$50.00
Appendectomy
$325.00
$550.00
Childbirth (normal delivery)
$200.00
$300.00
Dental Filling
$15.00
$20.00
Eye Exam
$5.00
$7.50
Prescription Medication
$2.50
$3.50
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